Paddy Power Reviews
Editorial assessment: Paddy Power is well known for football and horse racing, with plenty of specials and enhanced prices. I like the range of markets, though I would always compare the underlying odds before judging an offer.
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About Paddy Power
Paddy Power is a bookmaker founded in Ireland, offering pre-match and in-play betting on football, horse racing, rugby, tennis, cricket and other sports. Its sportsbook includes accumulators, Bet Builder markets, enhanced prices, racing each-way bets and cash-out on eligible selections. The brand also operates betting shops in Ireland and Great Britain alongside its online service.
The website includes casino slots, live casino, bingo and other gaming products where locally available. Sports customers can use features such as Super Sub for selected football player markets, racing extra places and weekly free-bet rewards. Paddy Power also offers free-to-play prediction games alongside conventional betting markets. Its website and app combine sports, racing and gaming sections, although the many promotions can make the menus busy. Offer eligibility differs by market, account and payment method.
| Site | Paddy Power |
| Year Established | 1988 |
| License Holder | Paddy Power online: PPB Counterparty Services Limited (sportsbook), PPB GE Limited, PPB Entertainment Limited and PPB Games Limited (gaming services), all within Flutter Entertainment plc group. Power Leisure Bookmakers Limited provides Irish retail operations. |
| Operating License | Great Britain: UK Gambling Commission accounts 39439 (PPB Counterparty Services, sportsbook), 52819 (PPB GE), 39426 (PPB Entertainment), 39411 (PPB Games). Malta: MGA/CRP/131/2006 (operator-published). Ireland: PPB Counterparty Services terms cite Remote Bookmaker Licence 1010107, but status under the post-July 2026 GRAI regime requires further confirmation. |
| Local License | Great Britain UKGC 39439 sportsbook; 52819, 39426, 39411 gaming. Ireland PPB Counterparty Services historic remote bookmaker ref 1010107 as published in current online terms; current GRAI licence identifier not independently verified. Malta MGA/CRP/131/2006 operator-published. |
| Software | OpenBet |
| Products | Pre-match Sports Betting, In-Play Betting, Accumulators, Bet Builder, Horse Racing, Cash Out, Casino Games, Live Casino, Bingo, Virtual Sports, Free-to-Play Games |
| Min. Bet | 0.10 |
| Max Payout | 1000000 |
| Overall Odds | 94.0% |
| Football Odds | 93.0% |
| Tennis Odds | 94.0% |
| Basketball Odds | 90.0% |
| Types of Odds | Decimal , Fractional ,American |
| [email protected] | |
| Phone Number | 1800 238 888 (Ireland); 08000 565 275 (UK) |
| Company Address | Paddy Power, Power Tower, Belfield Office Park, Beech Hill Road, Clonskeagh, Dublin 4, Ireland |
Paddy Power Promos
Welcome Free Bets
Sports Welcome Free Bets
Paddy Power’s current Great Britain promotion advertises £30 in sports free bets after an eligible new customer registers with the published campaign code and places a qualifying £5 sports bet at minimum decimal odds 2.0. Eligible deposit methods include Pay by Bank, debit cards and Apple Pay. Free bets have a 30-day redemption period and separate terms.
Super Sub
On marked football player markets, the qualifying outcome can be completed by the selected player or a substitute replacing that player. Selected leagues, bet types and settlement periods apply. Paddy Power currently publishes this feature through 1 July 2027.
Paddy’s Rewards Club
Eligible customers who opt in and place the required number of qualifying real-money sports bets during the week can receive a free bet the following Monday. Paddy Power’s current help page describes five qualifying bets from £5 or €5 at evens or greater, with reward values varying by customer.
Premier League Bet Builder Free Bet
A promotional offer running 10-12 October 2026 provides eligible customers with an opt-in free Bet Builder for a qualifying Premier League game. A minimum three-leg pre-match builder and combined odds of at least 2.0 are required. The free-bet value varies by account and the campaign has an expiry date.
Power Up Tokens
Eligible sports customers can receive tokens that increase the winnings on qualifying singles, accumulators or Bet Builders. Minimum selection odds, offer-specific expiry dates and incompatibility with certain other promotions apply.
Free-to-Play Games
Paddy Power runs prediction-based games including Beat the Drop and Eliminator. Participants follow each game’s question or racing-pick rules to compete for prizes, and any reward requires qualification under the current game terms.