Ladbrokes Reviews
Editorial assessment: Ladbrokes has an established racing and football offering, with shops as well as online betting. Bet Builder and cash-out add flexibility, though the value depends on the specific market prices.
Write Your Review of Ladbrokes
About Ladbrokes
Ladbrokes is a long-established bookmaker offering pre-match and in-play betting on football, horse racing, tennis, rugby, cricket and other sports. The sportsbook includes match-result markets, accumulators, Bet Builder selections, enhanced odds and cash-out on eligible bets. The brand also operates retail betting shops, with separate rules for online and in-shop customers.
The website provides casino slots, live-dealer games, bingo and other gaming products in supported territories. Sports customers can access selected price boosts, early-payout markets and offers for qualifying football accumulators. Live event pages display changing odds, while the account area provides bet tracking and deposit tools. The UK and Irish operations use different legal arrangements, and some promotions are limited to particular countries or registration routes. Available games, eligibility and withdrawal rules depend on the relevant local operator.
| Site | Ladbrokes |
| Year Established | 1886 |
| License Holder | Great Britain online: LC International Limited (Entain group). Republic of Ireland online: ElectraWorks Limited, as identified in Ladbrokes' 2026 Irish promotional terms. Great Britain retail: Ladbrokes Betting and Gaming Limited (separate company). |
| Operating License | Great Britain online: UK Gambling Commission LC International Limited account 54743, active remote sports, casino, bingo and betting-intermediary licences. Gibraltar: LC International Limited bookmaker/gaming licence numbers 010 and 012 (current website imprint). Republic of Ireland: Irish operator ElectraWorks Limited, current GRAI licence number not independently verified. |
| Local License | Great Britain UKGC 54743 (LC International Limited online), UK retail UKGC 1611 (Ladbrokes Betting and Gaming Limited). Gibraltar 010 / 012. Ireland: ElectraWorks Limited listed as promoter in 2026 online terms; current GRAI remote licence identifier needs separate regulator verification. |
| Software | OpenBet |
| Products | Sports Betting, Live Betting, Horse Racing, Football Accumulators, Bet Builder, Cash Out, Price Boosts, Casino Slots, Live Casino, Bingo, Virtual Sports |
| Min. Bet | 0.10 |
| Max Payout | 1000000 |
| Overall Odds | 94.02% |
| Football Odds | 94.50% |
| Tennis Odds | 94.15% |
| Basketball Odds | 91.74% |
| Types of Odds | Decimal , Fractional , American |
| [email protected] | |
| Phone Number | 0800 731 6191 (UK support; main website uses Help Centre and live chat) |
| Company Address | LC International Limited, Suite 6, Atlantic Suites, Europort Avenue, Gibraltar GX11 1AA |
Ladbrokes Promos
Welcome Free Bets
Sports Welcome Free Bets
Ladbrokes advertises introductory free-bet packages to eligible new online customers. A current UK and Ireland campaign offers five £/€10 free bets after a qualifying first deposit and £/€10 in settled sports bets at total odds of at least 2.00. Offer selection, qualifying payment methods and free-bet expiry apply.
Football Accumulator Insurance
Eligible pre-match football accumulators with at least five qualifying selections can receive a free-bet refund when exactly one selection loses. Ladbrokes limits this to specified markets, minimum combined odds and the first qualifying bets during a promotional day.
Football Accumulator Odds Boost
Selected customers can apply an odds-boost token to qualifying football bets. The boost must be selected on the betslip before the wager and has stake limits, expiry rules and exclusions for certain enhanced-price markets.
Flash Odds and Price Boosts
Ladbrokes periodically publishes enhanced odds for selected football, horse-racing and other sporting events. The displayed promotional price and availability can change, so only the marked market qualifies.
Bet Builder and Cash Out
Selected matches allow customers to combine compatible markets into a Bet Builder. Cash Out is offered on eligible sportsbook wagers before settlement, but availability and the amount offered change with live market conditions. These are betting features, not guaranteed bonus payments.